Share this Article:The battle between Coca-Cola and Pepsi is heading to cinemas, as Sony pays seven figures for movie pitch on the subject. According to Deadline, Sony has paid north of a million dollars for a pitch (not a script mind you, a pitch) to bag the rights to The Cola Wars, a drama that will recount the fierce battle between industry titan Coca Cola and cool new upstart, Pepsi throughout the 1980s. Here’s the overview: the film will explore ‘the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola, sparking the unforgettable “Cola Wars” of the mid-1980s. 1 spot.’Read more: Barbie review | Crikey, they pulled it offJason Shuman and Ben Queen will be drafting the script. Hopefully, The Cola Wars will take a page from this playbook and give us a film that doesn’t feel like stealth advertising or brand synergy.

Source: The Star February 26, 2024 07:30 UTC